I've been an avid pet lover my whole life. Growing up, my dad was always bringing pets into the house-- birds, dogs, a goat, you name it. The pet that I was always closest with was Gingi, an adorable orange tabby my sister gave me for my 10th birthday. Gingi was by my side when I went through middle and high school, when I left home for college, and when I got my first apartment as a young adult. We grew up together.

One day, Gingi suddenly became lethargic and stopped eating. At the vet, tests revealed she had been silently battling a terminal illness for months. Despite thousands of dollars and many procedures that extended her life by six months, the experience taught me a heartbreaking truth: cats often hide illness until they're in too much pain to conceal it.

I sought to create something that helps cat owners be more proactive in their cat's health. PrettyLitter was made to give cat parents a real way to monitor this, along with peace of mind through early detection of potential issues. Our goal is to get your cat care before urgent medical attention is needed, saving you money, stress, and potentially your fur baby's life.

Our mission is to make cat care simpler, smarter, and more informed through solutions grounded in scientific rigor and validated performance.

From ingredient selection through final production, every component and process is evaluated against stringent safety, quality, and regulatory standards. We utilize non-toxic amorphous silica gel and partner with trusted suppliers, ensuring full transparency, traceability, and compliance across our supply chain.

Our products are developed through controlled testing combining laboratory analysis, real-world performance validation, and continuous quality monitoring to ensure both efficacy and safety for the cats and the people who care for them.

As cat parents ourselves, we hold our products to the same standard we expect for our own homes: safe, effective, and backed by evidence.